Internet Marketing, Is it Cost Effective?

I wonder if internet marketing is cost effective at all!

What is cost effectiveness? In simple words, it is the return on your investment (ROI). Every Rupee you spend on your marketing campaign, you get higher returns in terms of sales or service requests.

When compared to all the traditional methods of marketing and promotions, internet marketing is indeed cost effective.

How? If you engage an SEO (search engine optimization) consultant, he guides your website to higher page-ranks. His expert guidance will also ensure that your website appears on the first page of every search engine.

I agree, you must have paid a fat cheque. But I know when you see the results; you’ll feel that it was a worthwhile investment.

When you compare the amount invested on your SEO campaign to any other marketing efforts, your investment surely yields higher returns.

Internet Marketing in India

Internet has found its right place after almost a decade in India. The use of e-commerce has increased multi-fold in the past 3-4 years.

Do you book your railway ticket online? Or, check the status of the courier? Or, maybe you've transfered some money to your friend using Net-Banking facility?

These are instances where ordinary people like myself has experienced e-commerce and in fact utilized the convenience it provides. Everyone, look forward to benefit from e-commerce.

With more and more business houses embracing the latest technologies available to them, there would be more commerce happening on the Internet.

As a result the scope for internet marketing and promotions is immense.