Micro Level Business Outsourcing

In the age of immense technological advancement, the world has shrunk even further into a small neighborhood. I must say, that it’s smaller than a global village. In fact the history of outsourcing is quite amazing.

While touring India, President Obama had to say on business outsourcing and job creation in the US. However, unless strict changes in the municipal laws are made, the possibility of curbing business outsourcing to cheaper markets is a distant dream.

There are hundreds of freelancing portals where project owners and services providers meet. The price is fixed at a global bidding platform and the job is outsourced. Some of the best deals are made on these platforms.

This is a glaring example of business outsourcing at the microscopic level. I guess, this segment of business outsourcing was not in the mind of President Obama. He meant outsourcing of major businesses to big corporate houses.

However, one of the leading freelance portal claims that more than $67 millions where disbursed among the freelancers through their portal since 2004 when they first began operations. Considering other developed countries contributing to the total jobs created, still according to their CEO, Matt Barrie, “…90% of those jobs come from the U.S. and of the jobs being completed 90% are done by Indians.”

Outsourcing has become the order of the business world and the corporate houses outsourcing their jobs are booking higher profits. However, unless the benefits are passed on to their customers, the real benefits of outsourcing will never reach the ordinary consumers.

Availability of cheaper services also means new opportunity for smaller & medium business firms creating opportunities for themselves. For instance, more and more Internet Marketing firms are coming up in the US. Instead of employing expensive professionals, they find it easier to outsource the jobs to freelancers in India or other Asian countries.

Let’s hope that the equation of outsourcing, economic growth and politics get into an equilibrium with time.

Is it enough to have a website and forget about it?

A website is like a sapling. You nurture it, it will grow. It grows, it bears fruits. It bears fruits, you get to eat and also reap the harvest.

It is not enough to have your presence on the internet. You got to promote your business, services, products online with the help of your website. So, internet marketing is the key to the success of your website.

How to promote? We are there for you to assist. Believe us, the rate of return on your investment outweighs much more than any other medium. But a saturation point has to be there.

It is true that in the developing nations, the saturation point is still very far away. Maybe it's somewhere in the next 10-15 years when the competition is still not that stiff?

So get ready to see where you stand.

Internet Marketing, Is it Cost Effective?

I wonder if internet marketing is cost effective at all!

What is cost effectiveness? In simple words, it is the return on your investment (ROI). Every Rupee you spend on your marketing campaign, you get higher returns in terms of sales or service requests.

When compared to all the traditional methods of marketing and promotions, internet marketing is indeed cost effective.

How? If you engage an SEO (search engine optimization) consultant, he guides your website to higher page-ranks. His expert guidance will also ensure that your website appears on the first page of every search engine.

I agree, you must have paid a fat cheque. But I know when you see the results; you’ll feel that it was a worthwhile investment.

When you compare the amount invested on your SEO campaign to any other marketing efforts, your investment surely yields higher returns.

Internet Marketing in India

Internet has found its right place after almost a decade in India. The use of e-commerce has increased multi-fold in the past 3-4 years.

Do you book your railway ticket online? Or, check the status of the courier? Or, maybe you've transfered some money to your friend using Net-Banking facility?

These are instances where ordinary people like myself has experienced e-commerce and in fact utilized the convenience it provides. Everyone, look forward to benefit from e-commerce.

With more and more business houses embracing the latest technologies available to them, there would be more commerce happening on the Internet.

As a result the scope for internet marketing and promotions is immense.

Product Sales & Internet

Traditionally, a product is sold through a distribution network. Its is easier for the manufacturer to hand over his goods to a few selected distributors rather then hit the market himself.

With time things have changed to a certain extend. Now, the manufacturers can also look for new areas where his distribution network is weak.

The products can directly reach the wholesalers or the retails and even, through the network marketers.

Some of these manufacturers have utilized the convenience provided by the internet. With internet marketing and advertising providing bigger and cost effective results, the trend is changing.

Today, the yellow pages and print directories have been replaced with online search engines, online directories, yellow pages and product reviewing websites. These are the new platforms where the future of a product is determined.

With internet marketing you too can plan to promote your product to a newer market segment which you may have ignored thus far.